Happy Birthday TaylorMade SLDR Driver!
Make a wish and blow out the candles…TaylorMade’s popular SLDR Driver is celebrating its first birthday! And we know it’s not usual for a golf club to be thrown a party after its first 12 months on the greens, but after the year this club has had we think it’s probably justified.
The rise and rise again of TaylorMade’s inventive SLDR Driver began at the 2013 Scottish Open, so it was only fitting that TaylorMade decided to gather back at the links course to share in the joy it has brought to so many of the players who had it in their bag.
A host of guests put in an appearance, including TaylorMade staff players Justin Rose, Stephen Gallacher, Richie Ramsay and Johan Carlsson – each player sharing their experiences with the SLDR and how “lofting up” has benefitted their games. However, it wasn’t only the pros who were allowed to enjoy the celebrations, with TaylorMade also inviting a large number of amateur SLDR fans to the event as well.
Over the last year the SLDR Driver has become the number one played driver on both the PGA & European Tours, picking up numerous accolades for its stunning design, performance and playability.
Key areas of performance which has made the SLDR such a sweet deal for players was TaylorMade’s strong belief in a low/forward centre of gravity that promotes higher launch angle, lower spin-rate and greater golf ball speeds. Enhanced by more loft, TaylorMade has spent a good portion of the past year convincing players that “lofting up” has its advantages in metalwoods – a concept that went against previously accepted logic but one which has paid off in spectacular fashion.
Stephen Gallacher was more than happy to stand up and tell the room how he ‘lofted up’ to an 11 degree SLDR, enthusing to the gathered crowd that the SLDR was the biggest factor in him retaining his crown at this year’s Dubai Desert Classic.
The Scot said: “The 13th and 18th holes clinched it for me. In previous years’ I had to sacrifice shots by taking my 3-wood off the tee as I couldn’t clear the trees. Now, with my new higher lofted SLDR driver I’m seeing much higher launch conditions and greater distances. I sailed the trees and this gave me the chance to out-do some strong scores.”
Greg Pearse, TaylorMade Golf’s Marketing Director, was quick to ram the point home as he took the stage at Trump International Golf Links: “We are hugely proud of what the SLDR has achieved in the past 12 months for golfers at all levels of the game. Increasing your loft on your driver is here to stay and we believe this is the future for golfers who want more distance, improved consistency and ultimately better scores. Thousands of golfers have already embraced more loft, with many going as high as 16-degrees, and I’m sure we’ll being seeing more success with SLDR as the year continues,” he said.
The SLDR has enjoyed such positive feedback from players, fans and critics that TaylorMade has since extended the family of clubs, with golfers now able to choose from the SLDR Driver, the SLDR S, the SLDR S Mini and the SLDR 430. On top of this there’s also the range of SLDR Fairway Woods and Hybrids.
Many happy returns to the TaylorMade SLDR Driver – the world looks forward to birthday number two and the new developments that will be on show by then.